April 20, 2015 threesixadmin

Google’s mobile-friendly deadline is about to hit NZ – is your site ready?

As we wrote about earlier this month Google is expanding the use of ‘mobile-friendliness’ as a ranking signal to determine where a site should sit in its search results. This shift in philosophy is due to kick into effect on the 21st of April.

What will this mean for NZ companies

According to this article published by Idealog – Impact PR conducted an audit on 50 of New Zealand’s best known retail brands and one in four of their websites failed to meet Google’s new mobile-friendly requirements. As a result of this these large corporates may find their sites slowly slipping down Google’s Ranks. This is quite a shocking statistic and may leave many of NZ’s SMEs wondering what they can do to comply.

What is the fix?

Luckily Google do supply a range of tools which can help diagnose whether or not your site meets its new requirements.

1. Mobile-Friendly Test Page

This tool will analyse a given webpage and report back whether or not Google’s bots see it as being mobile-friendly. It will also help pinpoint any errors that are affecting the mobile-friendliness of the page.

2. PageSpeed Insights

Regardless of whether your site passes the initial mobile-friendliness test or not it is a good idea to run the page through the PageSpeed Insights. This page will run a series of tests and help identify areas which can be improved on to give users a better browsing experience.

No luck?

If you are feeling overwhelmed when it comes to the mobile-friendliness of your site, why not get in touch with us to discuss your options and see how we can help you overcome this ever-changing landscape.

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