As we continue to further integrate smartphones and tablets into our daily lives, the way that we consume information is also continuing to change. These days people are just as likely to be surfing the web on their phone as they wait for their morning coffee as they are to be at a desktop. Google has recognised this shift in behaviour and has announced that from the 21st of April 2015 it will be expanding the use of ‘mobile-friendliness’ as a ranking signal. The changes are outlined here in the official Google Webmaster blog.
What does this means for you?
What this means for people and businesses with websites is that if your website is not deemed by Google to be mobile-friendly then it will drop in the search engines results. The benefit of mobile responsiveness is two-fold as it not only will improve your google ranking but it will obviously make it easier for people who are reading your site to navigate and also locate the information they are after.
If you are wanting to learn more about mobile responsive design and how it can benefit you or your business, we would love to be of assistance. Drop us an email and we will help steer you in the right direction.